The Apex Profile

What is your Apex Business Owner Profile? Most of us know and naturally leverage our strengths, but do we know our weaknesses? Are we covering for them?

Personality tests don’t
help us run a Business.

There are thousands of profile tests to describe your personality. There is only one profile to help you know what you focus on, and how you run your business.

It has a lot less to do with personality than with the accumulation of our experiences. You can change and grow in how you run your business, independent of your personality.

There are 3 basic Apex Profiles

we work from that aren’t tied directly to our personality:

We’ve picked up these work habits through watching everybody from our parents to co-workers to others around us who started businesses. Our picture is incomplete because those who influence us aren’t perfect either. So we pick up what we can and work from a very incomplete picture of what a business owner should really be.

Which Profile is my Primary
and my Secondary?

We’re all a mix of them, with real strengths & glaring weaknesses. Get started with the profile analysis to figure out what applies to you.

In building your profile, make sure you answer as you see things, not as you think you might want to see them. None of the profiles are better or worse than the others.

How does the profile
fit in team environments?

If you already have a team, you should take learn your profile to understand how to lead them by developing their strengths. If you are just forming your team, you should learn your the profile to help you understand what type of Apex Profiles you should surround yourself with. This is not a hiring or firing tool, but will be very helpful as part of the decision-making process.