The Apex Profile / Crankset Group

Tired of being owned by your business?

The Apex Profile will show you how you approach running your business, and help you learn how to use your strengths and cover your weaknesses to become a Business Owner, someone who actually owns their business.

For $79, get your Apex Business Owner Profile and get off the treadmill.

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Already started your profile? Access it here with the email address you signed up with.

“From the Profile I learned why my best store manager quit, a devastating loss. But now I know how to make sure I don’t lose the next one.”

“Where was this two years ago? It would have saved me a lot of pain figuring out how to run my business.”

“Once I learned how I approach business and where my holes are, I was able to put together a clear, measurable, and specific plan for getting my business to maturity.”

Does this resonate with you?

“I thought I started a company, but I realized I ended up buying a job. I’ve become an employee of myself and can’t get off the treadmill. The business runs through me—how do I get it to run through others? How do I grow a business to maturity so that it runs itself and I can enjoy it?”

You can’t begin to answer that question well without knowing your strengths & weaknesses as a business owner—that’s what the Apex Profile helps you figure out. Learn More.

The Apex Profile is perfect for:

Owners of businesses (large & small), freelance, contract, or independent workers, top-level employees with management responsibility, people thinking of starting (or in the early planning stages of) their own business.

“This has helped me understand why I make decisions the way I do and how important it is for me to fill the gaps in my view of business. I now see why it’s so important to have outside eyes on my business.”

“The Apex Profile has helped me see clearly who I need to hire to help me get to the next level. I’m Market focused and I desperately need a Systems Focused person in my business.”

What is the Apex Profile?

This isn’t a personality or leadership profile—there are thousands of those. This is the only profile of its type—one that tells you how you work, what kind of business owner are you?

There are 3 basic Apex Profiles

we work from that aren’t tied directly to our personality:

Market Driven
Process Driven
Product Driven

We’ve picked up these work habits through watching everybody from our parents to co-workers to others around us who started businesses. Our picture is incomplete because those who influence us aren’t perfect either. So we pick up what we can and work from a very incomplete picture of what a business owner should really be.

Which Profile is my Primary
and my Secondary?

We’re all a mix of them, with real strengths & glaring weaknesses. Get started with the profile analysis to figure out what applies to you.

Apex Affiliate Network

Earn money referring
people to the Apex Profile.

Are you a business consultant or career coach? Would you like to use the Apex Profile as part of your practice. We’ve created the Apex Affiliate Network so that you can earn money for each person or client you refer to the Apex Profile. It’s simple to join.

Become an Affiliate

Crankset Group

The Apex Profile

3% of biz owners make 84% of all private business income. Why? Because we work from our strengths and don’t cover for our weaknesses—weaknesses we don’t even know we have.